An accessible Code of Conduct that is in line with Employment Fund’s visual identity

In-house design project, 2024

As a communications assistant at Employment Fund my primary role was creating new visual material while ensuring brand consistency. One of the latest projects I worked on was designing a Code of Conduct in a digital PDF format (the mock-up shown here is in print format for visualization purposes). The document needed to be updated to meet accessibility standards and align with the visual identity.

Collaboration was key to the success of this project. I worked closely with different teams to combine our expertise. Throughout the process, I shared progress images and held review meetings, gathering feedback to refine and improve not only the design, but the content as well.

The first step was gathering the copy for the document. This helped me determine the best layout for the content. Initially, I experimented with a vertical A4 size, but since the sections were short, there would have been too much unnecessary white space. I opted for a horizontal format, which also works well for presentations if needed.

I aimed to keep the design clean and minimal to allow the content to stand out. My first idea was to use a 1/3 sized photo, but I soon realized that a more interesting and effective approach was to incorporate images within an arc shape. This arc is part of Employment Fund’s logo and it is used frequently in different digital documents, such as the annual review. My goal was to create a clear connection and consistency with these documents.

This project provided me with valuable experience in creating accessible files using InDesign and Acrobat Pro. To ensure the final product met needed accessibility standards, I did extensive research and participated in accessibility training.

If you are keen to see more of my internal design work e.g. a visual guide or infographics for Employment Fund, send a message!